Leadership in the e-world is really about challenging your staff and yourself to find that e-world nitch that makes your business better and more efficient. Marketing is a big area that needs to be looked at when looking at the changes that the e-world has brought to business. Customers are no longer found in traditional arenas. Advertising in newspapers no longer brings in the volume needed for success.

But the other big component of leadership in the e-world is having an open mind. Leaders must recognize the innovation in the people around them and be ready to CHANGE and EMBRACE the ever changing world.